If you're an agent, do you use one? If you're selling your home, do you want one? If the answer is no, I'm curious - why not? I use them on all homes that I am marketing for sale.
What am I talking about? I'm talking about a brochure box (information box) out in front of the home right by the For Sale sign. Usually mine are a one page full color flyer with a few pictures of the home. Also included is the price, address, some highlights of the home, and a web page address to get more information and pictures. If someone is driving by and has an interest in the home, they can pull over, grab a flyer and take it with them. It'll have all the important information for them to investigate further, discuss with family members and hopefully make an appointment.
If there is no box, what then? Maybe they have a pen and paper to write the phone number down. Maybe they'll try to look it up on the internet later. Maybe they'll forget all about the house!
Why not make it as easy as possible for a potential buyer to get the information, when they want the information? While this seems logical to me...apparently I'm in the minority. If you drive around town at the numerous homes for sale, how many actually have brochure boxes? Not as many as I thought there should be.
I couldn't agree more... It is almost like real estate agents that list homes on the Internet and not put a picture of the home. What a waste.
Another thing I notice is that when a home has a brochure box they often get left empty for weeks. To me that is unprofessional. Sure homes may be sitting on the market longer but it is far from dead. You never know when the right person is going to drive by and want info.
Posted by: IdahoHomes | September 30, 2008 at 08:51 PM